One of the world’s leading denim fabric brands is located in Fukuyama City, Hiroshima Prefecture. The area has long flourished as a production center of Bingogasuri, and KAIHARA was also founded in 1893 as a weaving company producing hand-woven indigo-dyed kasuri. When weaving companies and clothing manufacturers asked KAIHARA to produce denim fabric by applying technology developed through the production of kasuri (patterned fabrics), KAIHARA made a major shift in its business from the production of kasuri to the production of denim fabric. In 1973, the company received an order from Levi’s and gained worldwide attention as a denim fabric manufacturer.